Incredible Food & Fun • formerly America’s Incredible Pizza Company
Celebrating 25 Years — and Building the Next 25
25 YearsFor 25 years, we’ve been the place families come to eat, play, and make memories. Now, we’re stepping into our next chapter as Incredible Food & Fun — a clearer name for what guests already love: great food, big-time fun, and together time.
Tip: You’ll still see “Incredible Pizza” in places while we transition. Same heart. Same team. Even more Incredible.
From a Big Idea to an Incredible Destination
Founded by Rick and Cheryl Barsness, our story has always been about bringing families together. What started as a vision for fun + food grew into a full-scale Family Entertainment Center built on family values and classic Americana.
From Grand Forks, North Dakota to Victoria, Texas (pizza restaurants) and finally Springfield, Missouri, the concept expanded into a destination inspired by the 1950s era and the idea that the best memories are made together.
Four Themed Dining Rooms
- The Diner — neon booths & retro décor
- Starlite Theater — drive-in movie vibes
- The Gymnasium — school spirit throwback
- The Family Room — cozy TV-era atmosphere
Why “Incredible Food & Fun”
We heard a consistent message from guests: the word “pizza” can unintentionally make us feel like a restaurant first—when the experience is so much bigger.
The new name reflects what families actually come for: food + attractions + arcade + celebrations — all in one place.
- Clearer promise: You instantly know what we are—Food & Fun.
- More inclusive: Not everyone comes in thinking “pizza night.” Many come for play, parties, or memories.
- Future-ready: It gives us room to grow, evolve, and keep improving the experience.
The Values That Don’t Change
Family First
Experiences designed for all ages—built for together time.
Clean & Safe
100% smoke-free and alcohol-free, with high standards for cleanliness and care.
Food That Hits
Fresh favorites that keep the whole crew happy—whether you’re here to eat, play, or celebrate.
Food, Fun & Family-Friendly Attractions
- Laser Tag — action-packed arena battles
- Indoor Go-Karts — race your friends
- Bumper Cars & Mini-Golf — classic favorites
- Arcade & Redemption — video + skill + prize games
The Experience
A place where families can show up, plug in, and enjoy. More reasons to visit. More moments together. Same Incredible spirit.
Say Hello to Rusty the Cool Cat
Rusty is our fun-loving guide for the next era of Incredible Food & Fun — friendly, upbeat, and all about helping families find their next favorite moment.
Rusty’s vibe: positive, welcoming, playful (never pushy), and always family-friendly.
He’s here to make the experience feel more connected—especially for kids—while keeping it easy for parents.
- For families: Rusty helps highlight what to do, where to go, and how to maximize the day.
- For kids: He adds story and excitement (without changing what parents trust).
- For the brand: A consistent character that helps us evolve while staying recognizable.
Award-Winning Family Entertainment
From one location to multiple venues across the Midwest and Mexico, our mission remains the same: create a safe, fun, family-first experience that brings people together.
Our Springfield, Missouri headquarters continues to lead the way—where tradition and innovation meet.