The 2026 International Pizza Expo in Las Vegas once again proved why it stands as the premier event in the pizza industry. For over 40 years, this show has brought together the best operators, innovators, and suppliers from around the world, and this year was no exception.
For Incredible Food and Fun, this year’s event was especially meaningful.

Brad Edwards (EVP, Operations & Tulsa GM), Ashley McGuire (EVP), and Rick Barsness (President & CEO) at the 2026 International Pizza Expo in Las Vegas
Celebrating Industry Recognition
During the Expo, we were honored to be named one of Pizza Marketplace’s 2026 Top 100 Movers & Shakers. This recognition highlights brands and leaders who are driving innovation, growth, and meaningful change within the industry

Industry leaders gather at the 2026 International Pizza Expo for the Top 100 Movers and Shakers awards ceremony
For our team, this award represents more than just a milestone, it reflects the work being done across our organization to reimagine and evolve the Incredible Food and Fun experience for the next generation of guests.
“Being recognized as a Top 100 Movers & Shakers brand is a direct reflection of the passion and commitment our team brings every day,” said Ashley McGuire, EVP. “We are intentionally building a brand that blends food, fun, and meaningful family experiences in a way that stands out in today’s market.”
From rebranding efforts to operational improvements and enhanced guest experiences, this recognition reinforces our commitment to staying ahead in a rapidly evolving entertainment landscape.
Ryan Tiffin, VP of Brand Strategy & Guest Experience, added, “This recognition validates the direction we’re heading as a company. We’re not just refreshing a brand—we’re redefining what the modern family entertainment experience can look like. And we’re just getting started.”
A Week of Connection and Innovation
Beyond the award, the Pizza Expo provided an incredible opportunity to connect with industry partners, vendors, and fellow operators.
Our leadership team spent the week:
- Meeting with key vendors and exploring new products
- Strengthening relationships with business partners
- Identifying opportunities to enhance food, attractions, and overall guest experience
- Evaluating trends shaping the future of family entertainment and dining
These conversations led to several exciting developments that will directly impact our locations across the country.
Bringing New Experiences to Our Guests
One of the most valuable aspects of attending the Expo is discovering new ways to elevate what we offer our guests.

From innovative food concepts to operational efficiencies and enhanced entertainment experiences, we are actively working to implement ideas and partnerships that will continue to differentiate Incredible Food and Fun in the Family Entertainment Center space.
Our goal remains simple: deliver unforgettable experiences for families while continuing to evolve with their expectations.
Looking Ahead
The energy, creativity, and collaboration at this year’s Pizza Expo reinforced the strength of our industry and the opportunities ahead.

“This week was about more than just attending an event,it was about building the future of our brand,” Tiffin added. “The partnerships, ideas, and momentum coming out of this Expo will directly translate into better experiences for our guests.”
We’re excited about what’s next,and even more excited to begin rolling out new initiatives inspired by what we experienced in Las Vegas.
Stay tuned as we share more updates in the coming months.
